The Morning Call
The African middle class, with a population of more than 350 million people, is a highly coveted asset.
It is the target of choice for the major Western distribution groups that are now rushing to the continent.
Disoriented, small traders seem to be abandoned in the face of fierce competition!
![Africanews celebrates fifth anniversary [Night Shift]](https://static.euronews.com/articles/stories/05/57/72/74/320x180_cmsv2_6b1e7837-a917-526b-b3b4-4582a3f8bcac-5577274.jpg)
![Africanews celebrates fifth anniversary [Morning Call]](https://static.euronews.com/articles/stories/05/57/72/70/320x180_cmsv2_a6c857d4-80a3-510a-88e6-f060ea8d9ee9-5577270.jpg)
Post your comment on Twitter with
Sms or Whatsapp us to (+242) 064 77 90 90
Email us on 
Leave a voice message
01:16
Africa mourns Pope Francis, a voice for peace and justice
01:14
ECOWAS Meets in Ghana to Tackle Member Withdrawals
Go to video
EU foreign ministers discuss Ukraine, Syria and EU-African relations in Luxembourg.
01:58
Latin American leaders urge unity amid U.S. trade and migration tensions
Go to video
Paris hosts the 4th edition of African Cinema Days featuring Côte d'Ivoire
Go to video
France: Le Pen declares 'nuclear bomb' dropped after office ban sentencing